An initial public offering is only possible when a company is ready to go public: This means that it must meet the (minimum) requirements imposed by the exchange and by the authorities. These criteria are regulated by law or result from the rules and regulations of the stock exchange. The documentation of market readiness is summarized in a banking exposé, a document sent to the investment banks to prepare for the so-called beauty contest (procedure to select the investment bank).
The following tasks must be completed beforehand:
- Transformation of the company into a joint-stock corporation (AG)
- Preparation for market readiness
- Introduction of international accounting standards and integrated budget planning
- Documentation of market-readiness and market appeal in a banking exposé
For implementation, the company has the support of management consultants, lawyers and investment banks at their disposal who design an issuance concept specific to their company's needs.
“The initial public offering of Kapsch TrafficCom raised the equity we needed for the further expansion of our business and also increased our recognition among potential customers as well as on the labor market. We took advantage of the access to equity capital through the exchange listing to finance technology and growth.“
Georg Kapsch, CEO, Kapsch TrafficCom AG
Details on the initial public offering process
The preparatory phase
The implementation phase
The placement phase